As Diwali approaches, the excitement continues to mount for one of the most significant and eagerly awaited festivals celebrated not only in India but across the world. This annual extravaganza encompasses a delightful array of customs and traditions that resonate deeply with people. The joy of anticipation is evident, from selecting new attire to the heartfelt exchange of gifts, to the allure of the latest fashion trends that sweep through the market. Diwali is a time for embracing tradition and modernity in a harmonious blend, where the old and the new coexist in splendid harmony.
Diwali is a time when homes resonate with laughter, conversations, and the mouthwatering aroma of delicious festive dishes being prepared. The classic Diwali experience is incomplete without the symphony of fireworks that light up the night sky. The enchanting glow of earthen lamps and decorative lights adorning homes and streets creates a magical ambiance, making Diwali truly one of the most visually captivating festivals. Rangoli, with its intricate and vibrant patterns, is yet another aspect of Diwali’s artistic expression. It adds an element of creativity and tradition, enhancing the aesthetic appeal of homes.
Everyone aspires to make their Diwali celebration a memorable and enjoyable experience. This involves donning new clothing and jewelry to showcase both style and ethnic elegance.
Whether it’s the workplace or the comfort of your home, Diwali is a time to bring a touch of celebration to all aspects of life. Jaipuraffairs.com has reached out to the city’s top brands to reveal the latest trends that will make this Diwali truly special, leaving a lasting impression on your relatives and neighbors.
Fashion and Attire
When it comes to Diwali, clothing is undoubtedly the first thing that comes to mind. With the festival spanning 3-4 days, choosing the right outfit for each occasion, be it Dhanteras or the main Diwali day, is essential as it reflects your personality. Staying in tune with the latest fashion trends is a must.
In a candid conversation with Mr. Sachin, the Brand Head at VASVI, a prominent clothing brand in Jaipur, we delved into the fashion trends and preferences for this year’s Diwali festivities.
Sachin emphasized that Diwali is a traditional Indian festival, and women’s first choice is always Indian ethnic wear. This year, long dresses are gaining popularity, particularly those with Alia and Nyra Cut styles. Additionally, garments with heavy embroidery and Adda work are favored by women during the festive season. Sarees with intricate golden work are also a hit, especially when styled with new and innovative draping techniques.
Sachin, when questioned about the colors and fabrics that encapsulate the spirit of Diwali celebrations, highlighted the fabrics like Organza, Georgette, Gadwak, Chinnon, Modal, Chanderi, and Silk are perennial favorites. In terms of colors, Mustard, Red, Fuchsia, Purple, and a selection of vibrant and fancy shades top the list of priorities for Diwali enthusiasts.
When questioned about any differences or changes in trends compared to the previous year’s Diwali, Sachin noted that there have been notable shifts. Sarees have been replaced by full-length dresses and complete suit sets paired with dupattas. Additionally, a current trend involves the use of heavy dupattas with plain Kurta and pant sets. The fashion landscape for Diwali attire has also been influenced by newly introduced styles like the Alia and Nyra cut dresses, which have gained popularity and added a fresh dimension to this year’s festivities.
Jewellery
Jewelry is undeniably an integral part of any Indian celebration, as it infuses a sense of elegance and elevates the overall look for the occasion. It’s not just an accessory; it’s an essential component that complements your attire, and an outfit can often feel incomplete without it. The fusion of jewelry with your clothing not only enhances your appearance but also contributes to enhancing the festive spirit, uplifting your mood for the celebration.
“Diwali is the festival dedicated to Maa Laxmi, the goddess symbolizing wealth and prosperity. Therefore, a Diwali without jewelry feels incomplete. On Dhanteras, we worship precious metals such as gold and silver, and acquiring gold and jewelry during this time is not just a fashion statement but also considered highly auspicious” Says Vidushi, the Creative Head at Motisons Jewellers, one of the topmost jewelry establishments in Jaipur.
Vidushi further elaborates that whether it’s the act of gifting, purchasing gold and silver coins, or investing in jewelry to enhance your Diwali attire, their store has experienced a significant increase in footfall this festive season.
When inquired about the prevailing trends for this Diwali, Vidushi emphasizes that as the number of working women continues to grow day by day, the key trend is minimalism. Whether it’s polki or other types of jewelry, women are increasingly inclined towards lighter and more understated pieces that seamlessly complement their active and professional lifestyles. This shift in preferences aligns with the evolving needs of modern women who value elegance and comfort in their everyday wear.
Vidushi also mentions that their store offers customization options, whether it’s for gifting purposes or personal use. Whether you prefer traditional ethnic attire or contemporary Indo-Western styles, they have a wide range of choices to cater to every fashion preference. This commitment to personalization ensures that customers can find the perfect jewelry piece that resonates with their individual style and needs.
Gifting & food
Diwali is undoubtedly a festival centered around the spirit of gifting. Whether it’s gift items for personal use or delightful sweets and food items, everyone eagerly participates. Kishan Chand Bitlani, the Owner of SST Bakery, a renowned bakery chain in Jaipur, emphasizes that just like every year, they offer a wide array of options, including items from branded companies and freshly curated bakery products available at their bakery.
There has been a notable shift in the gifting trend, as more and more people are choosing bakery products as their preferred gift items. This shift is primarily influenced by the extended shelf life of bakery items, making them a practical and delightful choice for festive gifting during the season.
When asked about the demand and their workload during the Diwali season, Kishan shares that they experience a significant surge in the demand for raw materials, which can be up to three times that of a normal year. To manage this increased demand, they have to expand their workforce to ensure they can meet the expectations of their customers during this festive period.
In conclusion, Diwali Fashion and Gifting Trends for 2023 reveal the fusion of tradition and modernity, with an emphasis on elegance and thoughtful giving. As the festival approaches, the excitement and anticipation build, and people prepare to celebrate with new clothing, jewelry, and gifts. Diwali is a time of joy, reuniting with loved ones, the magic of fireworks, and the visual spectacle of lights and rangoli.
Celebrate Diwali in style, grace, heritage, and innovation as people come together to embrace the spirit of generosity and create cherished, lasting memories.
